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MALAYSIA – The first week of October proved to be an exciting one, as our very own Raffles Iskandar students and staff finally got the chance to showcase the fruits of their hard work for the RUI Apprentice Project at Komtar JBCC.

A collaboration between the ‘Students Enhancement, Enrichment, and Development Committee’ (SEED) and Centre of Professional Development (CPD), the RUI Apprentice Project would combine the expertise of students from various disciplines, in order to create a practical design which could then be executed and showcased in public.

Students were tasked to go through the entire process of planning, designing, developing and implementing a business plan from start-to-finish, envisioned to provide them with a holistic valuable first-hand experience of running a business. Lessons would include the importance of strong project management, communication and co-ordination between team members, and even the likes of learning to deal with limited time and resources.
The day would start off with a lot of curious shoppers walking by the student stalls, who would browse through the products available. Sales however, would only come in when the students creatively modified their marketing techniques, in order to suit the type of products their stall offered.

It was also an extra special day for these students, as experienced entrepreneur Jason Kang, CFO & Co-Founder of budding startup ServisHero was on-hand to not just provide a watchful eye, but also precious real-time feedback based off their interactions on the ground.

“The design of a product is important, but what’s even more powerful is strong design coupled alongside business acumen. Think about how to package your product not just physically, but also in the minds of your customers,” he shared.

Certainly words which ring true for us at Raffles University Iskandar, where we aim to teach our students to think outside the box, as they apply what they have learnt in the classroom in the business world, and beyond.