Raffles Designers’ Elska Label Turns Two

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Singapore – Raffles has always been a strong supporter in its alumni’s start-up labels. Not only does Raffles grooms its students to be successful industry professionals, it also supports and collaborates with its alumni in many occasions.

One example was when Elska, founded by Raffles Fashion Designer Ace Chia and Raffles Fashion Marketer Jessalynne Woo, celebrated their label’s second birthday bash and warehouse sale at Raffles Singapore in December 2014. Their event was a huge success and well-received by local media, influential bloggers and fervent supporters! They have also received attractive sponsorship deals from well-known brands such as Her World, Macherie and Majolica.

Held over two days, a series of exciting activities were lined up to boost engagement with their guests such as complimentary photo prints, beauty makeover styling stations, lucky draw prizes worth up to $1000 each, desserts table, and Snap to Win! Instagram contest.

“Our birthday bash was a huge success and we were very glad to have received support from our sponsors. This event allowed us to interact with customers, allowing them to understand our products, quality, brand characteristics and the values behind the brand. Through this event, our customers can have added security to continue shopping with us online.

We are immensely grateful to garner generous support from Raffles Singapore to host our first ever physical event. Raffles has provided us with a platform to grow and showcase our potential to be the best. Without their continuous support and encouragement, we would not have discovered our abilities and the things we could do to achieve greater heights.

It was nervous, fun yet exciting having to host an event for Elska for the first time. We’re really glad that the event turned out great, with a huge enthusiastic crowd and loyal customers. Taking points from this event and working towards having more exciting projects in the future is definitely one of our goals in this new year.” said Ace.

“Raffles has always been a huge support for both Ace and myself, and we couldn’t be thankful enough. Raffles has showered us with warmth and encouragement for our journey at Raffles and Elska. Raffles has also been supportive of their students and their career development, and by putting the faith and support in us for this event, they have done much more than that!” said Jessalynne.

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