THE F THING FOR COCHELLA

iaoadminRaffles News

Singapore – Congratulations to the winning team of Raffles Fashion Marketers, KIM Min Woo, Stephanie STEVEN, Bianca QUIROZ, and Maria Angelica Torres CRUZ, at the International Fashion Business internal competition!

Raffles Fashion Marketers from the International Fashion Business faculty were tasked to create a marketing campaign to launch The F Thing Cochella Collection aimed at Asian Millenials! The collection will be worn by eight Influencers who would visit festival Cochella, including social elite Anastasia SIANTAR.

Students experienced creating a campaign activation and the winning team got to feature their work on The F Thing’s website and social media account.