Fashion Marketing & Management Course

Course Overview

Our Fashion Marketing & Management Course prepares students for careers in Public Relations, Events Management, Fashion Buying, and even to the extent of setting up a fashion business. At Raffles, our Fashion Marketing & Management Course will equip students with the familiarisation of fundamental industry practices essential in fashion marketing. College activities will extend beyond the walls to include field-trips to fashion-related events and exhibitions. In culmination of our Fashion Marketing & Management Course, students will also have the opportunity to work with fellow classmates as they organise a public fashion show

Find out more about our Fashion Marketing & Management Course today.

Raffles Alumni

Fashion Marketing & Management

Advanced Diploma

2 years

January, April, July, October
Undergraduate Degree

1 year

Awarded by:
University of Chester (UoC), United Kingdom

January and July

Advanced Diploma Course Modules

20th Century Styles & Trends
Academic Research & Communication Skills
Buying Principles
Colour Theory & Design Principles for Fashion
Computer Graphic Skills
Consumer Behaviour
Digital Photography
Fashion Coordination & Promotion
Fashion Journalism
Fashion Marketing & Merchandising
Fashion Marketing Project 1 & 2
Fibers & Textiles
Financial Management
Global Supply Chain Management (Fashion Buying)
History of Costume 1 & 2

Human Resource Management
Industrial Attachment
Integrated Fashion Communication 1
Introduction to Brand Management
Market Research
Marketing Foundation
Product Development
Sensorial Marketing
Technical Drawings (Garment Typology)
Visual Merchandising

* Subject to change due to curriculum update.

Bachelor Degree Course Modules

Brand Management
Fashion Communication
Major Studio Project
Social Psychology of Fashion
Strategic Marketing

Costume Coordinator
Fashion Editor
Market Researcher
Brand Manager
Visual Merchandiser
Fashion Stylist
Image Consultant/Coordinator
Public Relations Officer
Fashion Buyer
Events Manager