Fashion Marketing & Management Course

Course Overview

Our Fashion Marketing & Management Course prepares students for careers in Public Relations, Events Management, Fashion Buying, and even to the extent of setting up a fashion business. At Raffles, our Fashion Marketing & Management Course will equip students with the familiarisation of fundamental industry practices essential in fashion marketing. College activities will extend beyond the walls to include field-trips to fashion-related events and exhibitions. In culmination of our Fashion Marketing & Management Course, students will also have the opportunity to work with fellow classmates as they organise a public fashion show

Find out more about our Fashion Marketing & Management Course today.




Raffles Alumni

Fashion Marketing & Management



Certification:
Advanced Diploma

Duration:
2 years

Intake:
January, April, July, October
Certification:
Undergraduate Degree

Duration:
1 year

Awarded by:
University of Chester (UoC), United Kingdom

Intake:
January and July

Advanced Diploma Course Modules

20th Century Styles & Trends
Academic Research & Communication Skills
Buying Principles
Colour Theory & Design Principles for Fashion
Computer Graphic Skills
Consumer Behaviour
Digital Photography
Fashion Coordination & Promotion
Fashion Journalism
Fashion Marketing & Merchandising
Fashion Marketing Project 1 & 2
Fibers & Textiles
Financial Management
Global Supply Chain Management (Fashion Buying)
History of Costume 1 & 2


Human Resource Management
Industrial Attachment
Integrated Fashion Communication 1
Introduction to Brand Management
Market Research
Marketing Foundation
Product Development
Sensorial Marketing
Technical Drawings (Garment Typology)
Visual Merchandising

* Subject to change due to curriculum update.

Bachelor Degree Course Modules

Brand Management
E-Fashion
Fashion Communication
Major Studio Project
Social Psychology of Fashion
Strategic Marketing


Costume Coordinator
Fashion Editor
Market Researcher
Brand Manager
Merchandiser
Visual Merchandiser
Fashion Stylist
Image Consultant/Coordinator
Public Relations Officer
Fashion Buyer
Events Manager