Fashion Marketing Course

Course Overview

Our Fashion Marketing Course prepares students for careers in Public Relations, Events Management, Fashion Buying, and even to the extent of setting up a fashion business. At Raffles, our Fashion Marketing Course will equip students with the familiarisation of fundamental industry practices essential in fashion marketing. College activities will extend beyond the walls to include field-trips to fashion-related events and exhibitions. In culmination of our Fashion Marketing & Management Course, students will also have the opportunity to work with fellow classmates as they organise a public fashion show

Find out more about our Fashion Marketing Course today.

Raffles Alumni

Fashion Marketing

9 Months and 15 Months Advanced Diploma
Available at Raffles College of Higher Education (RCHE), Singapore,

2 Years Advanced Diploma
Available at Raffles Campuses in Singapore, Indonesia, India, Thailand, Malaysia, Sri Lanka, China, Saudi Arabia, Cambodia.

January, April, July and October
Bachelor of Arts (Honours) in International Fashion Business (Top Up)
Awarded by Coventry University, UK

Available at
Raffles College Of Higher Education (RCHE), Singapore

January, April, July and October

1 Year (Full-time)

Bachelor of Arts (Honours) in Fashion Marketing
Awarded by University Of Derby, UK

Available at
Raffles Academy campuses in
Beijing, Guang zhou, Shanghai and
Raffles International College, Hong Kong

April and October

9 Months (Full-time)

Master Degree in Visual Merchandising
Awarded by Raffles Istituto Moda e Design Milano, Italy

Available at
Raffles Istituto Moda e Design Milano,Italy


10 Months (Full-time)

Advanced Diploma Course Modules

20th Century Styles & Trends
Academic Research & Communication Skills
Buying Principles
Colour Theory & Design Principles for Fashion
Computer Graphic Skills
Consumer Behaviour
Digital Photography
Fashion Coordination & Promotion
Fashion Journalism
Fashion Marketing & Merchandising
Fashion Marketing Project 1 & 2
Fibers & Textiles
Financial Management
Global Supply Chain Management (Fashion Buying)
History of Costume 1 & 2

Human Resource Management
Industrial Attachment
Integrated Fashion Communication 1
Introduction to Brand Management
Market Research
Marketing Foundation
Product Development
Sensorial Marketing
Technical Drawings (Garment Typology)
Visual Merchandising

Bachelor of Arts (Honours) Awarded by Coventry University, UK (Top Up)

Future Fashion Innovators
Future Fashion Project
FutureProof: Personal Development Planning

Advanced English: Academic Essay Writing
Design Promotion
Enhancing Reflective Study Skills Across Cultural Boundaries
Global Experience in Art and Design
How to set up a Freelance Business

* Choose any 1 of the elective modules

Bachelor of Arts (Honours) Awarded by University Of Derby, UK

Negotiated Study in Fashion
Fashion Marketing Project
Entrepreneurship & Enterprise
Fashion Direction

Master Degree in Visual Merchandising
Awarded by Raffles Istituto Moda e Design Milano, Italy


  • Visual communication.
  • Exhibition space layout.
  • Theory and techniques of visual merchandising.
  • Set and installation design.
  • Lighting techniques.
  • Visual and sensory marketing.
  • Analysing uniqueness (brand identity).
  • Concept styling.
  • Business plan.
  • Action/thinking/material.

Event Manager
Brand Manager
Product Development Manager
Fashion Buyer
Fashion Editor
Image Consultant/Coordinator
Costume Coordinator
Fashion Stylist
Market Researcher